There are several ways you can reach your audience today. Some people have no problem reading the information you are churning out. However, some people do not have the time to sit and read this information. They are always on the move and would rather listen to your message in the few minutes they have to spare. When you visit the website, you will see that this is an excellent way of talking to people on financial matters and any other topics you are passionate about.
What are your reasons for starting the podcast?
What message are you trying to send to your audience? What is your motive? It is important for you to clearly understand why you want to start your podcast and which people you are trying to reach. If you’re going to talk about the saving culture, how are you going to structure your message for your audience to feel like you are talking to them? How will you compel them to always look out for a podcast from you? Is the reason you are starting the podcast practical and something your audience can relate to?
How much time can you dedicate to your podcast?
It would be a shame if you get people to listen to you but only release one podcast then run out of content. You need to remember, consistency is essential. You need to be regular in your podcasts enough for your audience to anticipate your next podcast. If your audience knows to expect a podcast from you every week or every fortnight, depending on the length, then you will also be better prepared when it comes to planning for each podcast as you will see when you visit the website.
Often, it may seem easier to talk about different things that are happening around you. However, this can sometimes confuse your audience who may be interested in financial matters, only to find that your next podcast is about love and relationships. Unless this has a commercial aspect to it, you stand to lose clients who are listening to you for a specific reason. You need to find a niche you are passionate and knowledgeable about as you will see when you visit the website.
Remember, there are way too many podcasts out there talking about the same things as you. The idea that will set you apart from the rest is your style of doing things. Come up with a title that will catch the attention of those browsing through different podcasts, enough to find out what the podcast is about. Of course, you need to ensure that the title is unique and stands on its own.